With the holiday season in full swing, the surge in mobile traffic has slowed down networks across United States. This increase in traffic has resulted in slower load times for mobile websites and apps. In general, 25% of your visitors will abandon your site after four seconds of load time and 45% will abandon after ten seconds.
On average, mobile websites take three to eight seconds to load. However, during some of the holiday season’s busiest times, mobile sites have taken up to eighteen seconds to load. The slower the load time, the higher the bounce rate! Keep your mobile visitors satisfied by making your site as speedy as possible. Here are six ways you can shed seconds off your site’s load time for the holiday season.
1. Limit images. Having too many images on a site or page is the biggest rookie mistake you can make in mobile web design. The fastest way to increase load time is to decrease your image usage. Keep it to five images per page on a mobile site, maximum.
2. Utilize caching. Anything you can keep stored, do. The biggest limitation to loading speeds is the networks they are attached to. If you don’t have to re-download files for each visit, don’t.
3. Optimize content. Mobile is already about being quick and easy. If you can cut out unnecessary paragraphs, you’ll have a happier visitor and a faster load speed! Also reduce the empty space if you can!
4. Limit outside content. Keep content in a location you can control. If you’re linking to video files on your friends website, it can take longer to load than hosting it on your own.
5. Split up long pages. This is a great tip to keeping it quick. If you have a lot of information you need to get across, consider splitting it up into multiple pages.
6. Optimize the images. You know that great picture you took with your 8-megapixel iPhone camera? That image can easily be 1.2 MB, that’s three to four times the size of the average desktop webpage. It’s important to scale images down, especially for mobile. If you have not seen http://smush.it yet, check it out, it will do this for you. Additionally, use .png and .gif files over .jpg files, they load faster.
Don’t neglect your mobile website during the holiday rush! With more people shopping on mobile this season than ever before, it’s crucial to optimize your site as much as you can!