Visualead: QR Codes Increase Interactions with Business

Visualead: QR Codes Increase Interactions with Business

Ari from Visualead talks about the use of QR codes as a viable method of driving traffic to a mobile website and generating leads. They also look great!

There was a time when it was hard to imagine the possibility of reaching one million customers. Those days are long gone now due to the fact that in the past decade mobile subscriptions have skyrocketed to an unimaginable six billion users. (Yes, that’s with a B)

The question is not whether the world is going mobile but rather how to capitalize on the fact that six billion mobile users have the ability to reach your business. It just so happens that we’ve figured out a way to get these users to your business. No, not through voodoo… with QR codes.

Mobile-Enable Your Business 

If you have not yet mobile optimized your company’s website you are not only missing out on new customers, but you are actually sending them to your competition. According to a Google survey, 67% of mobile users are more likely to buy a site’s product or service from a mobile friendly site and 61% will leave a site that is not mobile-enabled and search for an alternative.

Get Action on your Site

When it comes to the giants like Facebook, Twitter and other social media platforms it wasn’t a big challenge to lead users to download their mobile app. With over a billion users, the only thing Facebook had to do was announce their mobile app and with a blink of an eye users rushed to download the mobile enabled Facebook application.

When it comes to businesses, leading users to a company mobile enabled website is a bit more complicated.

Mobile technology has allowed people to do everything on the go. The challenge for businesses today is to make it quick and easy for users and potential customers to reach mobile-enabled sites, stores or applications with as little effort as possible.

The QR Code

The quick response (the QR Code), is the bridge between offline and online. A customer can whip out their mobile device anywhere, scan a QR Code and within seconds purchase an item, use a service, receive a coupon or just visit a company website without having to type or search the web. QR Codes can transform all of a company’s offline print material into an online interactive ad.

Whether a company uses QR Codes on a print ad, a business card, a menu or even on a bus stop, it enables businesses to interact with their audience and offer those who scan the QR Code an exciting interactive and dynamic experience, anywhere, anytime.

Just as every new technology comes with its problems the QR code is no exception. QR Codes were originally designed to track auto parts and to interact with machines and no thought was given to their uncreative and unappealing appearance.

As QR Codes began to be used as a mobile marketing tools the appearance of the code and the positioning of a QR Code in an ad became relevant. QR Codes are a great way to lead people from print to mobile however, their machine like appearance is less inviting and causes people to be hesitant about scanning.

Studies have shown that the more visually appealing the QR Code is the more leads they generate. It’s not only about making the QR look better, it’s about giving them value. It’s about designing QR codes that can be merged completely with any design, image or logo and result in a more visual call to action that’s designed to communicate and interact with people and not just machines.

The Visual QR Code

Creating visual QR Codes is as quick and easy as creating regular QR Codes. Using a visual QR Code generator you can easily turn any design or image into a QR Code resulting in a more successful  trigger for customer engagement.

Take a company that deals with school supplies and wants to offer a discount to all who order from their online store. A traditional QR Code can be used but the customer will have no clue as to what they will be gaining by scanning the QR. By using visual QR Codes you empower the ad design to speak for itself;

The Visual QR Code is practically screaming; “scan me and save”. The division between the call to action and the ability to act is completely erased.

Not only is a visual QR Code more communicative, the ability to merge a QR Code with any design makes it almost magical.

Visualead.com is a quick and easy QR code generator that makes it easy to turn any image into a QR code. 

Serious Upgrade: New Mobile Templates And Navigation

Serious Upgrade: New Mobile Templates And Navigation

The DudaMobile that you know and love just got even better! You know how, when you enter your website URL, we auto-convert it into a mobile-friendly site? Then we let you edit it? And we used to give you cheesy templates to choose from? (The super-bright fish swimming around the ocean all Little Mermaid-like was my favorite.)

Well, gone are the old templates. We’ve introduced chic color palettes and app-like navigation menus. Here, I converted Mexicue’s website to mobile to show you the new options:

Take a closer look at the app-like navigation I mentioned. Your friends will think you’re a design pro after you incorporate these.

EXPANDING NAVIGATION

MATRIX NAVIGATION

TOP NAVIGATION

BOTTOM NAVIGATION

Aside from the new color palettes and the navigation options, our mobile site builder platform now does more for you. If you have multiple photos, it will pull them into a nice image slider at the top. If you have a phone number, an address or even OpenTable reservations, we’ll even identify those and auto-generate clickable buttons that make your site more mobile-friendly.

Our Israel-based development team is constantly working to update our mobile website builder and bring you new features, so check back with us often to see what’s new!

Study: 98% of Small Businesses Not Mobile-Ready

Study: 98% of Small Businesses Not Mobile-Ready

It seems that small- and medium-sized businesses still aren’t jumping on the mobile bandwagon. According to a study just released by vSplash, an unbelievable 98% of SMB websites are not mobile optimized.

What does this mean for them? Simple. They’re missing out on a massive amount of traffic coming from mobile devices and potentially losing business. It’s not unusual for small businesses to be last to adopt emerging technology. We saw a similar story in the Web boom of the late 90s, so it’s not surprising that we’re seeing this now. The problem is that the consumer adoption of mobile is taking off much quicker than the Internet boom from a decade ago.

But with the rapid development of technology comes more affordable and more viable options for the local business owner who may not know how to go mobile. Gone are the days of hiring expensive designers and developers. If a local business owner has a desktop website, DudaMobile gives them an easy way to go mobile. So we say…no excuses! Just enter your desktop website to go mobile now.

Q&A: Get To Know Co-Founder Amir Glatt

Q&A: Get To Know Co-Founder Amir Glatt

Sometimes, it’s hard to imagine that your boss is anything but, well, a boss. Kind of like when you were a kid and you would run into your teacher at the grocery store. You were like Whoa, you shop for groceries?

It turns out that our executives lead pretty active lives outside of DudaMobile…grocery shopping and all. Our co-founder and CTO Amir Glatt has watched The Big Lebowski at least a dozen times, and those Steve Jobs keynotes…yup…he’s seen them all.

Another interesting Amir tidbit is that he wasn’t always a computer geek. He didn’t discover his passion for technology until he was studying at Ben Gurion University in Israel, where he learned how to hack. (The legal kind, of course.)

But before he started totally geeking out at DudaMobile, Amir spent a lot of time traveling the world. Some of his favorite places: New Zealand, Nepal, India and Bali. I sat down with Amir to be a little nosey and find out more about his life outside of DudaMobile.

Jenn: We already know that you haven’t always been a “computer geek,” as you called it! But have you always known that you wanted to start your own company?

Amir: Actually, yes! I always dreamt about starting my own company and building great products that people would love to use. Even when I worked in a large company before founding Duda, I always looked for ways to be an entrepreneur within the enterprise. Once I moved to Silicon Valley in 2007, it became clear to me that this is what I wanted to do in my life. I remember watching the live demos of TechCrunch40 Conference 2007 for startups and thought to myself: “This is so cool!”

Jenn: What gets you most excited about coming into work everyday? 

Amir: I love working with our awesome team on all the new great stuff we have in our pipeline. I always want to get to our next launch date and see how the new features we were working on is being used by so many people and businesses around the globe. I take extra pleasure navigating around Google Analytics to discover that our product is being used in places I’ve never heard of before like Burkina Faso or Saint Kitts. But what makes me really excited is getting great feedback from our customers. It puts a big smile on my face every time I read a customer inquiry that starts with “We love Duda!”

Jenn: If you hadn’t decided to make websites mobile for a living, what on earth would you be doing?

Amir: I would be an FC Barcelona soccer player kicking Messi out of the opening squad. Dream on…I would probably just watch Soccer games on TV all day long. :-)

(Nice legs, Amir!)

Jenn: When you’re not playing the role of company co-founder and CTO – as if you have time for anything else – how do you spend your time?

Amir: You’re dead on, I don’t have much time left, unfortunately. I try to spend all my spare time with my adorable 3-year-old girl, my wife, family and friends.

Jenn: You’ve lived in both Israel and the U.S. Tell us how working and living in Tel Aviv is different than in the Bay Area.

Amir: It’s much more humid and hot in Tel Aviv! It’s been around 95 degrees for over two months now. I really miss the chilly nights of San Francisco! Both areas have amazing startup communities, but in the Bay Area, you do feel closer to where things are really happening. Having said that, Tel Aviv is a very special city, a city that never sleeps. It’s not uncommon to go out at two in the morning and find the streets full of people having fun and all the restaurants still open. Trying to have dinner outside at 11 p.m. in Palo Alto on a weekday is a different story.