Ari from Visualead talks about the use of QR codes as a viable method of driving traffic to a mobile website and generating leads. They also look great!
There was a time when it was hard to imagine the possibility of reaching one million customers. Those days are long gone now due to the fact that in the past decade mobile subscriptions have skyrocketed to an unimaginable six billion users. (Yes, that’s with a B)
The question is not whether the world is going mobile but rather how to capitalize on the fact that six billion mobile users have the ability to reach your business. It just so happens that we’ve figured out a way to get these users to your business. No, not through voodoo… with QR codes.
Mobile-Enable Your Business
If you have not yet mobile optimized your company’s website you are not only missing out on new customers, but you are actually sending them to your competition. According to a Google survey, 67% of mobile users are more likely to buy a site’s product or service from a mobile friendly site and 61% will leave a site that is not mobile-enabled and search for an alternative.
Get Action on your Site
When it comes to the giants like Facebook, Twitter and other social media platforms it wasn’t a big challenge to lead users to download their mobile app. With over a billion users, the only thing Facebook had to do was announce their mobile app and with a blink of an eye users rushed to download the mobile enabled Facebook application.
When it comes to businesses, leading users to a company mobile enabled website is a bit more complicated.
Mobile technology has allowed people to do everything on the go. The challenge for businesses today is to make it quick and easy for users and potential customers to reach mobile-enabled sites, stores or applications with as little effort as possible.
The QR Code
The quick response (the QR Code), is the bridge between offline and online. A customer can whip out their mobile device anywhere, scan a QR Code and within seconds purchase an item, use a service, receive a coupon or just visit a company website without having to type or search the web. QR Codes can transform all of a company’s offline print material into an online interactive ad.
Whether a company uses QR Codes on a print ad, a business card, a menu or even on a bus stop, it enables businesses to interact with their audience and offer those who scan the QR Code an exciting interactive and dynamic experience, anywhere, anytime.
Just as every new technology comes with its problems the QR code is no exception. QR Codes were originally designed to track auto parts and to interact with machines and no thought was given to their uncreative and unappealing appearance.
As QR Codes began to be used as a mobile marketing tools the appearance of the code and the positioning of a QR Code in an ad became relevant. QR Codes are a great way to lead people from print to mobile however, their machine like appearance is less inviting and causes people to be hesitant about scanning.
Studies have shown that the more visually appealing the QR Code is the more leads they generate. It’s not only about making the QR look better, it’s about giving them value. It’s about designing QR codes that can be merged completely with any design, image or logo and result in a more visual call to action that’s designed to communicate and interact with people and not just machines.
The Visual QR Code
Creating visual QR Codes is as quick and easy as creating regular QR Codes. Using a visual QR Code generator you can easily turn any design or image into a QR Code resulting in a more successful trigger for customer engagement.
Take a company that deals with school supplies and wants to offer a discount to all who order from their online store. A traditional QR Code can be used but the customer will have no clue as to what they will be gaining by scanning the QR. By using visual QR Codes you empower the ad design to speak for itself;
The Visual QR Code is practically screaming; “scan me and save”. The division between the call to action and the ability to act is completely erased.
Not only is a visual QR Code more communicative, the ability to merge a QR Code with any design makes it almost magical.
Visualead.com is a quick and easy QR code generator that makes it easy to turn any image into a QR code.