Mobile Dilemma: Dedicated Site vs. Responsive Design

Mobile Dilemma: Dedicated Site vs. Responsive Design

Apparently the presidential candidates differ on more than just healthcare and economic issues. Barack Obama and Mitt Romney have different approaches when it comes to mobile website design as well.

In an article on Smashing Magazine, the writer pits Obama against Romney in the mobile boxing ring, bringing up a topic that’s often debated among website developers. Should you build a dedicated mobile website or a responsive website?

The highly recommended read outlines the pros and cons of these two approaches, using Romney’s dedicated mobile website and Obama’s responsive design website as examples. These two mobile websites are both well-designed but contrast greatly in terms of experience and content.

Here’s a look at their mobile and desktop homepages:

You may expect Duda to encourage everyone on the planet to build a dedicated mobile website like Romney has chosen to do. After all, that is the Duda way of going mobile. But we know there’s not a one-size-fits-all solution. In fact, there are several right ways to go mobile.

Both Romney and Obama have created a mobile presence the right way in many respects. So, why does the Duda way make more sense for many individuals and businesses who want to build a mobile-optimized website? It’s the cost effectiveness and simplicity in the approach.

One of the biggest reasons that small businesses come to us is that they’re able to repurpose their existing desktop website – something they’ve already spent a lot of time and money on – to build a mobile-friendly site with our auto-convert technology. Responsive design requires a business to start from scratch and rebuild their existing desktop website.

The Duda way also allows individuals and businesses to customize the mobile experience for smartphone users. Take Half Moon Bay Brewing Company, for example. The restaurant recently built a mobile website using Duda, incorporating click-to-call, mobile maps and OpenTable reservations. These custom features found on a dedicated mobile site make it easier for smartphone users to get in touch with just a click of a button.

Website Magazine: Take Your WordPress Site Mobile

Website Magazine: Take Your WordPress Site Mobile

DudaMobile’s WordPress plugin has already taken off and was featured today by Website Magazine. Going through our site editor step-by-step, Website Magazine’s Michael Garrity talks about how simple and reasonably priced DudaMobile’s mobile site editor is for everyone, including not-so-tech-savy individuals who just want a clean mobile-friendly site up and running in no time.

“The plugin is easy to install and activate, and after that, it’s just one click to get started,” Garrity wrote in the review article that can be found here. He also describes the difference in the free and premium plans and why some may be better off with paying $9 a month. But for limited time only, the $9 can go down to six if you like DudaMobile’s Facebook page and redeem the coupon code at checkout.

Google's GoMo: Mobilize Mobile Take Two

Google’s GoMo: Mobilize Mobile Take Two

Duda and Google have something in common: We both want to educate local businesses about how and why they should think mobile. We first partnered with Google on their GoMo initiative back in November 2011 when we set out to teach the small, Mobile, Ala. community all about how they can “go mobile.”

Google dubbed the three-day event “Mobilize Mobile” and created mobile-friendly websites for nearly 500 small businesses in Mobile, Ala. using DudaMobile’s site builder. Duda and Google just went back to Mobile, Ala. to check up on local businesses in the community and to teach even more of them how to go mobile.

This time, they used the DudaMobile/Google free mobile site builder tool that we developed specifically for GoMo users. Like the site builder on dudamobile.com, the free tool allows businesses to convert their current website into a mobile-friendly site, adding premium features such as click-to-call, mobile maps and mobile reservations for restaurants. And Google picks up the tab for a year! Sweet!

Check out this video from the most recent Mobile, Ala. workshop: 

Are you ready to GoMo?! If you’re not totally convinced yet, here are 7 Big Reasons to Go Mobile.

TechCrunch Says: Mobile Ads Work!

TechCrunch Says: Mobile Ads Work!

TechCrunch just reported how tablet and smartphone users are more engaged with mobile ads. Their proof? By flipping through the 70 page report released by the Interactive Advertising Bureau, TechCrunch writer Ingrid Lunden was able to drill down three main reasons why mobile ads perform so well.

Check out the three highlights from the article, The Touchscreens Have It: IAB Says Tablets, Smartphones Driving Big Returns on Ads.

Reason #1: Larger screens invite more clicks.  In the monstrous mobile ad space, tablets reign supreme over smartphones. When seeing an ad on a tablet, 47 percent of users click through to learn more. 89% of those users who clicked through, took action.

Reason #2: More time is spent on mobile devices. Mobile ads are seen more frequently and for a longer period of time simply because people are increasingly becoming more and more glued to their devices. 70 percent of survey respondents say they consider their phone to be as important as their wallet or car keys.

Reason #3: Relevant content, duh. Marketers are rapidly picking up on what content mobile users love. Ads that contain coupons or deals perform exceptionally well. Could it be because the typical on-the-go user is usually in a buying state of mind? Yes, yes it is.

Read the full article on TechCrunch here.