Infographic: Mobile Site vs. Mobile App

Infographic: Mobile Site vs. Mobile App

Just because “Apps” is the buzzword doesn’t necessarily mean that every business needs one. Often times, a mobile website does the trick. But, sometimes, a business needs both. An infographic featured on Mashable aims to answer the question: Which should you build first?

This very question was answered earlier this week by members of a panel, including Duda CEO Itai Sadan, at BIA/Kelsey’s Mobile Local Media event in San Francisco.

Now, everyone reading this blog would expect Duda’s response to this question to be “Of course, you need to build a mobile website first.” Well, you’re right…that is our response. But not because we want to sell more mobile sites. It’s because it makes really good business sense.

I was a little surprised when the CEO of Willow Tree Apps, who was on the same panel, backed this up.

The reasoning: Smartphone users go to their favorite search engines to look for information when they’re searching locally. Those search engines don’t crawl app stores (at least not today); They crawl websites. This has always seemed a bit obvious to me, although I understand how small businesses faced with the decision may not know which way to go.

But the decision between a mobile app and mobile website is up to the business owner. They just need to ask themselves: How do my customers want to engage with my business?

Editor’s Note: This awesome infographic was created by MDG Advertising.

Infographic: The Mobile Leaders

Infographic: The Mobile Leaders

Last week, we reported on the leaders of the mobile movement. These are the small- and medium-sized businesses that saw the need to create mobile-friendly websites early on.

In this infographic that was originally published by Mashable, Duda introduced the Mobile Movement Leaderboard. The leaderboard shows that the restaurant and food industry is embracing the mobile web more than any other small business category.

Of all the SMBs that have built mobile-optimized websites, restaurants take the largest share at 28%, followed by professional services (16%), health and wellness (10%), travel and tourism (8%) and automobile and transportation (6%).