Just because “Apps” is the buzzword doesn’t necessarily mean that every business needs one. Often times, a mobile website does the trick. But, sometimes, a business needs both. An infographic featured on Mashable aims to answer the question: Which should you build first?
This very question was answered earlier this week by members of a panel, including Duda CEO Itai Sadan, at BIA/Kelsey’s Mobile Local Media event in San Francisco.
Now, everyone reading this blog would expect Duda’s response to this question to be “Of course, you need to build a mobile website first.” Well, you’re right…that is our response. But not because we want to sell more mobile sites. It’s because it makes really good business sense.
I was a little surprised when the CEO of Willow Tree Apps, who was on the same panel, backed this up.
The reasoning: Smartphone users go to their favorite search engines to look for information when they’re searching locally. Those search engines don’t crawl app stores (at least not today); They crawl websites. This has always seemed a bit obvious to me, although I understand how small businesses faced with the decision may not know which way to go.
But the decision between a mobile app and mobile website is up to the business owner. They just need to ask themselves: How do my customers want to engage with my business?
Editor’s Note: This awesome infographic was created by MDG Advertising.