Small business owners have a big year ahead of them in 2014. Most of them are refueling their staff count or tightening their budgets, but having an effective business website should be a top priority. After all, 86.6% of US SMBs cite websites as their most important digital marketing tactic. Optimizing your website could be the difference between a customer doing business with you or abandoning you for the competition. We’ve compiled 7 tips to make your website better for your business to help business owners take charge and fulfill their website goals for 2014. (more…)
Last week, we held an exciting joint webinar with our partners at Google. The webinar was a resounding success for all of Duda’s users, who learned how the mobile web drives conversions for small- and medium-sized businesses. For those who missed the event, we’ve captured the entire webinar in a video, so you can still learn everything you need to know about mobile search optimization, Google’s top ten best practices on mobile and how DudaMobile helps you implement all of them. (more…)
Their success with DudaMobile:
- More than two-thirds of website visits derive from mobile phones
- Averaging a customer visit to the business every day via Mobile Maps
- Receiving customer phone calls every other day via Click-to-Call
- Witnessed a 21% increase in reservations for tours (more…)
This past year we launched our newest addition to DudaMobile – Mobile Advertising Solutions! With it’s booming success, we’ve been able to connect the on-the-go customer with businesses through mobile ads. At a lower cost than desktop advertising, mobile ads have a higher call through rate which helps new business build a clientele, quickly.
We’ve started to notice a trend in our campaigns – The more urgent the service, the better the ad performance. The business categories that have benefitted the most from our campaigns are plumbers, attorneys, tow truck drivers and dentists.
People searching for a plumber from their mobile phone usually have a catastrophic emergency to deal with. They will most likely click on the first listing they see, and make a call. We have one plumber who has over a 50% call through rate!
Generating leads and phone calls for attorneys can be tricky because it’s one of the most competitive categories. Some advertisers spend $100 per call for desktop advertising. It can be worthwhile since a legal case can bring the attorney thousands of dollars in fees. We’ve seen that a carefully managed mobile search campaign can result in a cost per call as low as $20.
Tow Truck Driver
It’s easy to understand why towing is such a hot mobile category. Imagine being stuck on the side of the road, broken down. You’re not in front of your computer and you probably aren’t lugging around the yellow pages. So you whip our your cell phone and you see three towing companies right at the top of the screen. You don’t need to learn about them, or do research. You just want help now.
Many categories like doctors and dentists will perform very well, especially based on the lifetime value of the patient. When someone has a throbbing toothache, they use their mobile phone to find a new dentist and make an emergency appointment. Once they are set up as a new patient for their regular check ups, they bring in their family and friends. Dentists we spoke with claim to be spending $120+ for a new patient through desktop campaigns. We’ve seen new patients cost as little as $40-$60 on a mobile campaign.
People now search on their phone while sitting in front of the family or a work computer because their intention is to call a business. For many businesses, mobile search advertising can generate calls the same day we launch the campaign, where SEO can take weeks or months to generate calls. Drive more on-the-go customers to your mobile website with mobile advertising.