SMB Data: Who is leading mobile?

SMB Data: Who is leading mobile?

Something we know about the mobile web: Less than 10% of businesses actually have a mobile site. We wanted to find out who these businesses are, so we turned to DudaMobile data to analyze small- and medium-sized businesses that have built mobile-friendly sites.

From this analysis comes The Mobile Movement Leaderboard, a ranking of the earliest adopters of mobile sites. These SMBs get it. They see the impact of mobile; they know their customers are on smartphones; and they realize they must deliver a different experience on mobile.

The Mobile Movement Leaderboard

Google says that more than 30% of all restaurant searches are done from a mobile device, so it makes sense that the restaurant and food industry leads SMBs in mobile, taking a 28% share of businesses that have built mobile-friendly sites. This list identifies the top five industries to go mobile.

High Call Volumes

The businesses listed in The Mobile Movement Leaderboard have something in common: high call volumes. These early adopters are businesses that rely on phone calls to connect with customers, and Duda data shows that nearly 20% of visits to a mobile-optimized website result in an immediate call to the business.

More Data Highlights

  • Looking deeper into the professional services category, legal and financial services account for nearly one-quarter of mobile sites built.
  • Salons and spas make up 45% of mobile-friendly websites built in the Health & Wellness category.
  • Accommodations such as boutique hotels and bed and breakfasts account for 53% of mobile sites built in Travel & Tourism.
BIA/Kelsey Webinar: Mobile Local Media's Top 10 Trends

BIA/Kelsey Webinar: Mobile Local Media’s Top 10 Trends

Earlier this week, BIA/Kelsey conducted a webinar on the top trends in mobile local media. The analysts talked about how mobile ad revenues are taking off, how local dominates the mobile ad space and how mobile and social naturally intersect. But the trend that really made me perk up was BIA/Kelsey’s assertion that the mobile web is entering its adolescence.

What this means for businesses: The mobile web is quickly growing up…so should you.

During the webinar, the experts talked about the need for businesses to catch up to the popularity of the mobile web, and they believe this is the year that it will happen. Currently, less than 10% of small- and medium-sized businesses have a mobile-friendly website, but more than 50% of Americans own a smartphone and are browsing the mobile web.

The disparity between consumer and business is going to fade as more businesses begin to address the needs of their customers with a mobile website. At Duda, we have ringside seats to witness this change.

At the beginning of January, we hit a big milestone: 1 million mobile websites were built on our platform. Since then, we’ve seen a growth of more than 140,000 mobile sites per month and currently have more than 1.7 million sites on our platform. Indeed, the mobile web is growing up.

A Phabulous Future

A Phabulous Future

The word phablet erks of a growth that needs to be removed. Even though the name is awful, phablets are here to stay. These crossbreed gadgets make it difficult to tell if you’re using a smartphone or a tablet, but who cares. Phablets are fabulous. It wasn’t until I owned a phablet myself that I realized what I was missing out on.

 

Samsung has been riding high on the success of the 5.3 inch screen Galaxy Note, the first successful phablet to hit the market. Selling a reported 5 million devices since its release, it is something that will surely be followed up by Samsung and others.

Ever since Apple released the first iPhone, all other device makers have been struggling to find a physical feature that really differentiates them from the iPhone. Apple is now behind on this trend, somewhere they have not been since the iPhone was first released. The high-end smartphone decided that bigger is in fact better. The Samsung Galaxy Nexus, HTC One X, Motorola Droid Razr and Lumia 900 all boast screen sizes well above the 4 inch size, leaving the iPhones 3.5 inch screen begging for more.

As a previous owner of a iPhone and now proud owner of the 4.2 inch Galaxy Nexus, I must say the larger screen is something I did not know I was missing out on. The larger screen makes things like e-mail, games, video and reading much easier and more enjoyable. I am more willing to read a long article on my phone rather than have to pull out a more bulky device. I like the fact that I can choose what I want out of my mobile device. By having a larger screen, it opens up my device’s potential to so much more.

With a clear trend toward larger and larger screens, people are going to find more ways to replace their current computer with these smaller (but slightly larger) devices. The growth of popularity of larger screened mobile devices such as phablets signals that consumers want to do more on their smartphones and the smaller sized screens were a limitation to the device’s functionality. The phablet, my friends, is here to stay, sit back and enjoy the glory.

Google Says: Mobile Outpaces Internet Boom

Google Says: Mobile Outpaces Internet Boom

Being thumb-friendly is all the rage these days. I’m, of course, talking about the mobile web movement that, at this point, just can’t be ignored. Consumers are tapping, flicking and pinching their way through the Internet on their mobile devices, and the explosion of mobile is happening faster than any tech development in recent memory. In fact, Google said in a recent webinar that the mobile web is ramping up eight times faster than the web boom of the 90s.

The mobile movement today is compared to the Internet boom with good reason. Back then, “Googled” wasn’t a word yet; purchases were never made online; and many businesses were contemplating whether or not the World Wide Web was just another fad. (I think we all know the answer to that one.)

Like the web explosion of the 90s, there have been the early adopters and the naysayers. But the fast-paced evolution of the mobile movement is assurance that the mobile web is here to stay, and businesses need to adapt – FAST!

Think with your consumer mind for a second. Say you hear about a must-try restaurant, and you try to find their menu online only to discover that they don’t have a website. UNBELIEVABLE! You probably think: What?! It’s 2012! Ever heard of the Internet?!

Well, give the mobile web another couple of years, and that’s exactly what consumers will be thinking about your business if you don’t have a mobile site.

Consider this: There are 7 billion people in the world. About 2 billion people are connected to the Internet. And 1 billion have smartphones. That’s a lot of browsing to be done on mobile devices. (Data Source: Eric Schmidt MWC Feb. 2012)

So, where does that leave your business? With the mobile web already outpacing the Internet boom, the hope is that you have already worked mobile into your business roadmap. The first step is simple: Build a mobile-friendly website that reads well on a smartphone. Your business will be rewarded with happier customers and increased conversion. The next step: Put on your seatbelts; we’re traveling into the mobile future at warp speed.