The Challenges of Implementing Website Personalization

The Challenges of Implementing Website Personalization

Website-personalization-challengesThe last time I posted, I shared a few different types of website personalization strategies: User Driven, Social and Experiential Adaptive.  And from the first article in this series, we know website personalization is critical to the future success of your business. In fact, according to research by the e-tailing group (PDF), 40 percent of consumers buy more from retailers who personalize their shopping experience across channels. (more…)