In a contributed article on Mobile Entertainment, Itai Sadan, DudaMobile co-founder and CEO, talks about how big companies like Amazon and eBay led the mobile web charge years ago and why smaller businesses now need to catch up.
Read the full article on Why Local Businesses Must Go Mobile right here. In the article, Itai writes about why now is the time for local businesses to make the choice to step up or fall behind their competitors:
The demands and habits of smartphone users can’t be ignored. Creating a strong mobile presence is critical for companies of all sizes. A study by Compuware shows that nearly two-thirds of mobile web users are unlikely to return to a website where they had trouble, and a whopping 40 percent said they would visit a competitor’s mobile site instead.