Mobile Website Templates Are All The Rage Right Now

Mobile Website Templates Are All The Rage Right Now

As a do-it-yourself service for making mobile websites, DudaMobile offers a wide range of mobile website templates to choose from. Our templates are designed to give all types of small businesses the ability to easily create beautiful and organized mobile websites.

Why use a template for your mobile website?

A mobile template gives you a clean look for your site so that it appears just as professional on the phone as it does on the computer. Our mobile web templates take existing site content and transform it so that it fits onto a mobile device. After converting your website and selecting a mobile website template, your mobile site will contain the same content but look even better than your regular website when viewed on your phone. The mobile website will contain all of the same information, but it will be laid out in a way that both looks attractive and works well on a mobile device.

With DudaMobile, you will be able to fully customize your mobile web template so that it matches the colors and theme of your regular website.

No generic templates here!

The sound of the word “template” often gives the notion of being unoriginal and non-creative. We consider our templates as firm ground for you to build off from. After selecting a template on the “Select a Template” page, you have the options to change the colors of the background, text, link color and navigation icon menu.

The technology of mobile devices is constantly changing. Mobile templates contain coding language that is recognized across all mobile devices. Our templates offer a quick solution to this constant need for innovation and adaptability that does not require significant re-coding or redesign.

Wondering Which mobile templates We like?

We love our mobile website templates. Here are some of our favorites…

Smartphone Wars

Smartphone Wars

Nielsen announced this week that 25% of the phones in the US market are now Smartphones and that Android sales have surpassed sales of the iPhone. With twenty devices in the US market running Android OS, it was just a matter of time until they caught up with the sales of one single device.

Smartphone Wars

This is very much in line with what we are seeing over here at DudaMobile in regards to the increase in the number of visitors to our mobile sites originating from Android devices. With the increase in sales, it was very much expected that many of these new Android users will be accessing the web from their mobile devices (see previous blog 38% of US cell phone owners use their device to access the web).

An interesting aspect of the survey shows that iPhone owners tend to be much more loyal to the iPhone device. When asked what will be their next desired device, 89% of iPhone owners said that it will be an iPhone compared to only 71% of Android owners who said they would stick with Android. This is one area where we see it’s going to be very difficult for Android to compete with iPhone.

Nielsen

 

The fact the iPhone is an OS that is built for one specific device gives Apple an advantage in terms of creating a cohesive product where user experience is controlled by it engineers from A to Z. Google on the other hand only controls the OS and gives the device manufacturers and carriers the flexibility of porting the OS and configuring it to fit their needs. So although working with multiple manufacturers and carriers give Android a significant distribution advantage the trade-off is the amount of control over the end product that they have. Apple and Google have different strategies and it will be interesting to see how it all plays out.

One other significant player that is mentioned in the report is Blackberry. According to the report Blackberry’s position as a leader in the Smartphone market has significantly declined in the  past year. In addition, only 42% of Blackberry users claimed they would stick with a Blackberry as their next device. With good timing RIM introduced the new Blackberry Torch this week and support for the Webkit browser (similar browser used by iPhone and Android) which was much awaited, as many regarded existing Internet browsing experience on Blackberries to be unsatisfactory.

Who’s going to win, well there may be more than one winner. If rumors have it right and iPhone will become available on other carriers besides AT&T then that would be a major win for Apple and many consumers who don’t want to transfer to the AT&T network. On the other hand Android’s growing ecosystem of carriers and device manufacturers might be a hard match for any single device, no matter how good it is.  Blackberry has a strong foot hold in the enterprise and both Google and Apple would need to strategically target IT departments in order to succeed on that front. One thing for sure, it’s going to be very interesting to monitor the Smartphone space, as the amount of innovation and changes are happing at a staggering pace.

Mobile Web vs. Mobile Apps

Mobile Web vs. Mobile Apps

You probably already have an Internet website and are now considering to create a mobile website. One of the main questions you might be debating with is whether to create a mobile application (app) or a mobile website. There has been quite a bit of discussion on the web regarding the pros and cons of each of these options.

mobile apps vs mobile web

With the huge buzz around Apple’s App Store and Blackberry’s App World it seems that mobile applications are taking over, but is an app the right solution for everyone? Doesn’t it seem like we have gone back fifteen years and once again being required to install packaged software? An interesting research by Pinch Media shows that less than 5% of downloaded apps continue to be used 20 days after being downloaded.

There are some cases where an app makes more sense as for example: businesses who have a very large and dedicated user base (e.g . Facebook) or solutions that requires special capabilities of the mobile device that are not accessible through the web (e.g. gaming).

But in the majority of the cases businesses and individuals will gain more from going through the mobile web route. The development costs will be lower, the potential market size will be bigger and it will be much easier for people to find your site by using any search engine.

Before making a decision several criteria should be considered. Below I summarized some of the main points to help you make the right decision for your business. Feel free to comment or add to my list.

Mobile App 

Application designed to run on a specific mobile device –  download and installation required

Mobile Website 

Website created specifically for mobile devices – accessible through mobile browsers, no download or installation required

Portability Needs to be developed for each platform (iPhone, BlackBerry, Android, Palm and the list goes on…) Common platform – some solutions (e.g. DudaMobile) enable you to develop once and run on all web-enabled mobile devices
Hyper Links It is possible to link to an app but since most users will not have the app installed, the most effective way is to link to the download page for this app. It is possible to link from an app externally to other websites Possible to provide links to different pages on your mobile site and to link from your mobile site to other websites
Discoverability Most apps don’t achieve critical success and fade into the world of anonymity. You will need a very well defined strategy to break into the top list for your category in order to make it (AdWhirl estimates $1875 per day advertising budget can get you there , Pinch Media says the impact of being in the top 100 is a daily increase of 2.3x in the number of users) People can find your site by using any of the search engines and via links from other websites, blogs, Twitter and links embedded in emails. A good marketing strategy can definitely increase the number of visitors, especially if it is viral.
Distribution & Market Size At the mercy of the App Store police in regards to availability of your app and approvals to get it in. Requires users to download – huge barrier to entry. 

Limited to the number of users on the released platform

Anyone on the web has access to your mobile site
Usage of Device Capabilities Able to use all device capabilities (GPS, camera, voice, RFID, address book, calendar, etc.) It is possible to use features like GPS, offline data storage and video from within mobile websites using the latest mobile browsers which support HTML5. Access from the web to some native capabilities of mobile devices is still limited due to security and privacy concerns (e.g. access to address book or calendar)
Supportability & Upgradeability Difficult to support and maintain after app is downloaded. Every new release with bug fixes requires to go through the entire approval process of the app store

After new version of application is placed in the store, it requires all existing users to upgrade in order to get it- big barrier

Easier to support and maintain as developer has complete access to the site 

No need to upgrade, all users see the latest version

Entry Costs some app stores charge extra fees for publishing or certifying your app (Apple charges developers $99 and enterprises $299, RIM charges $200 ) None
Revenue Share Need to share sales revenue with the app stores (Apple takes 30%, RIM takes 20%) It’s all yours
User Experience Full control of User Interface Limited to the capabilities of HTML/CSS. User experience will largely depend on how the mobile website is designed
Performance Able to achieve high performance through app code that runs locally on the device Performance will largely depend on how the mobile website is designed
Offline Browsing Possible HTML5 enables it to some extent, but is supported only on selected devices
Better mobile browsers won’t solve the mobile web problem (part 2 of 2)

Better mobile browsers won’t solve the mobile web problem (part 2 of 2)

The Human Touch

A mobile browser is an automated machine that only knows how to squeeze a websites into a small mobile screen. A good mobile solution will have to include some degree of configuration to select and prioritize the content. It requires someone who is intimately involved with the website and understands the business and can make such decisions. There is a lot of clutter in regular websites, usually created by large banners, jumping ads and promotions that just add to the noise and confusion in a mobile device.  Only a human can make the decision what content is relevant and should be “mobilized” and what not.

Poor UI

Now some people might say that the iPhone provides exceptional user experience. I agree that it is indeed an improvement compared to other mobile browsers, but it is far from being optimal. I like to compare the iPhone browsing experience to reading a newspaper in a dark room with a flash light. At any moment you can only see a limited part of the page, usually caused by the need to zoom-in and zoom-out in order to read the text. You wouldn’t agree to read your newspaper like that, so why accept it on your mobile device?

This is something that many businesses have understood and for the reason they have built dedicated iPhone websites (e.g. m.ebay.com, m.nbc.com, mobile.fandango.com) that are very different from their regular internet website. In addition business would like to add mobile specific features like mobile ads, location based services that use GPS functionality, click-to-call etc. All these features are not available on the PC website.

Creating an Optimized Site for Mobile

Creating a mobile optimized site can be a daunting task. You need to think about supporting multiple devices and multiple browsers. Then you get to the topic of maintenance, how do you keep your regular website and your mobile site in sync? And the biggest question is how do you achieve all this without getting into a heavy investment. This is exactly the pain we identified and solved at DudaMobile. Using our platform we are able to build mobile website that are based on your existing website. What that means is that you only have to maintain your regular website. Any changes you make will automatically be propagated into your mobile site. How do we do that? Well that’s the uniqueness of the technology we have developed. The good thing is that you don’t need to care about that. We take care of building, hosting, maintaining and supporting your mobile site. All you need to do is just promote it.