In honor of our company’s obsession with custom designed mobile website templates, I decided to search for a Mobile Website of the Week candidate who was able to fully optimize the auto-generated mobile site template.

We are thrilled to announce the DudaMobile Mobile Website of the Week winner… All the way from Australia… The Invisible Orthodontist!

Regular Website

Mobile Website

How was the mobile site made?

“Basically, I converted it, adjusted the colors of the template, stripped out some content, added some buttons and tidied things up a bit.”

As Nick, from The Invisible Orthodontist, previously stated, the process was really that simple! After plugging the URL into the converter, he used the Advanced Editor to delete unwanted content.

While working in the Advanced Editor, Nick changed the colors of the navigation menu to teal. He used the same color for the footer’s background.

With the Advanced Editor, he added green “Shape Designs” around sections of text on each page. Finally, Nick added Share buttons into the navigation menu of each page and a “Book Appointment Now” to the home page.

Why did we Like it?

This mobile website is a great example of how a template can provide you with a firm ground to build a customized mobile website off from. Nick utilized the Default Original Template to help him transform his mobile site from good to awesome.

We also liked how Nick added the green “Shape Designs” around boxes of his text in the advanced editor. In all of DudaMobile history, we have never seen anyone do this.

Nick changed each button of the navigation menu which corresponded to each page a visitor would land on. For example, if a visitor selected the “Blog” button, when they land on the “Blog” page, the “Blog” button in the navigation menu is highlighted.

What is The Invisible Orthodontics?

The Invisible Orthodontist represents a group of about fifteen orthodontists from all around Australia. This Australian network of orthodontists provide Invisalign treatments throughout the nation.

If you have crooked teeth…

Visit their website to book an appointment or read their blog.

Eager to be the Website of the Week winner?

Email me at theresa@dudamobile.com, tweet me at @dudamobile or contact me on facebook if you think your site rocks.

Has your mobile site been published? If your site wasn’t published, we didn’t see it (and neither did your customers). Check our Support Center for instruction on how to publish your mobile website!

With the huge buzz around Apple’s App Store and Blackberry’s App World it seems that mobile applications are taking over, but is an app the right solution for everyone? Doesn’t it seem like we have gone back fifteen years and once again being required to install packaged software? An interesting research by Pinch Media shows that less than 5% of downloaded apps continue to be used 20 days after being downloaded.

There are some cases where an app makes more sense as for example: businesses who have a very large and dedicated user base (e.g . Facebook) or solutions that requires special capabilities of the mobile device that are not accessible through the web (e.g. gaming).

But in the majority of the cases businesses and individuals will gain more from going through the mobile web route. The development costs will be lower, the potential market size will be bigger and it will be much easier for people to find your site by using any search engine.

Before making a decision several criteria should be considered. Below I summarized some of the main points to help you make the right decision for your business. Feel free to comment or add to my list.