Mobile Dilemma: Dedicated Site vs. Responsive Design

Mobile Dilemma: Dedicated Site vs. Responsive Design

Apparently the presidential candidates differ on more than just healthcare and economic issues. Barack Obama and Mitt Romney have different approaches when it comes to mobile website design as well.

In an article on Smashing Magazine, the writer pits Obama against Romney in the mobile boxing ring, bringing up a topic that’s often debated among website developers. Should you build a dedicated mobile website or a responsive website?

The highly recommended read outlines the pros and cons of these two approaches, using Romney’s dedicated mobile website and Obama’s responsive design website as examples. These two mobile websites are both well-designed but contrast greatly in terms of experience and content.

Here’s a look at their mobile and desktop homepages:

You may expect Duda to encourage everyone on the planet to build a dedicated mobile website like Romney has chosen to do. After all, that is the Duda way of going mobile. But we know there’s not a one-size-fits-all solution. In fact, there are several right ways to go mobile.

Both Romney and Obama have created a mobile presence the right way in many respects. So, why does the Duda way make more sense for many individuals and businesses who want to build a mobile-optimized website? It’s the cost effectiveness and simplicity in the approach.

One of the biggest reasons that small businesses come to us is that they’re able to repurpose their existing desktop website – something they’ve already spent a lot of time and money on – to build a mobile-friendly site with our auto-convert technology. Responsive design requires a business to start from scratch and rebuild their existing desktop website.

The Duda way also allows individuals and businesses to customize the mobile experience for smartphone users. Take Half Moon Bay Brewing Company, for example. The restaurant recently built a mobile website using Duda, incorporating click-to-call, mobile maps and OpenTable reservations. These custom features found on a dedicated mobile site make it easier for smartphone users to get in touch with just a click of a button.

TechCrunch Says: Mobile Ads Work!

TechCrunch Says: Mobile Ads Work!

TechCrunch just reported how tablet and smartphone users are more engaged with mobile ads. Their proof? By flipping through the 70 page report released by the Interactive Advertising Bureau, TechCrunch writer Ingrid Lunden was able to drill down three main reasons why mobile ads perform so well.

Check out the three highlights from the article, The Touchscreens Have It: IAB Says Tablets, Smartphones Driving Big Returns on Ads.

Reason #1: Larger screens invite more clicks.  In the monstrous mobile ad space, tablets reign supreme over smartphones. When seeing an ad on a tablet, 47 percent of users click through to learn more. 89% of those users who clicked through, took action.

Reason #2: More time is spent on mobile devices. Mobile ads are seen more frequently and for a longer period of time simply because people are increasingly becoming more and more glued to their devices. 70 percent of survey respondents say they consider their phone to be as important as their wallet or car keys.

Reason #3: Relevant content, duh. Marketers are rapidly picking up on what content mobile users love. Ads that contain coupons or deals perform exceptionally well. Could it be because the typical on-the-go user is usually in a buying state of mind? Yes, yes it is.

Read the full article on TechCrunch here.

Forbes: Does Your Gas Station Have A Mobile Site?

Forbes: Does Your Gas Station Have A Mobile Site?

DudaMobile talked to Forbes.com about why all small businesses, including gas stations, need a mobile-friendly website. Reporter Gene Marks, who also owns a consulting firm geared toward helping small businesses grow, writes that even he was surprised when he discovered that his local gas station has a mobile-friendly website.

Read the full story here: http://onforb.es/LHzG3Y.

Well, we weren’t totally surprised. Mobile has emerged as a huge opportunity for businesses of all sizes, although less than 10% of small businesses own a mobile-friendly website. In fact, a recent Pew Study revealed that 55% of adults use their mobile phone to go online.

 

Top 50 Mobile Movers & Shakers

Top 50 Mobile Movers & Shakers

Website Magazine says DudaMobile is moving and shaking! We were recently ranked number three on their annual list of Top 50 Mobile Movers & Shakers.

In the article, the editor writes that mobile is all about “the power given to consumers and the experience that is created thanks to these devices.” Businesses should take note of this. The consumer power that they speak of is a huge opportunity for businesses; an opportunity that Duda challenges all local businesses to grab.

When mobile first edged its way into the minds of marketers everywhere, it was the big companies that could afford to take advantage of this newfound consumer power. A company could easily spend thousands of dollars building mobile sites and mobile apps. That’s why Duda’s co-founders set out to create a mobile solution for small- and medium-sized businesses as well.

Three years after being founded and now seeing the mobile space really boom, Duda’s mission remains the same: To make every website on the planet mobile-friendly. We’re on our way.

Thanks to Website Magazine for naming us in the list of Top 50 Mobile Movers & Shakers.