Why Build a Mobile Website? (part 1 of 2)
Many times I’m being asked by prospect customers “why do I need a mobile website?”
The answer is simple, it’s all about REACH and ENGAGEMENT.
According to Comscore 63 million US mobile phone users accessed news and information from their mobile devices in Jan 09. This is no surprise with new versions of internet enabled mobile phones entering the market this year like mushrooms after the rain (iPhone 3G, Palm Pre, Google Android etc). The internet is now in the grasp of many hands. It is today by far the most personal gadget, accompanying us 24 hours a day, 7 days a week wherever we go. Businesses understand this and have followed by creating websites that are tailored to the mobile user. A reports by Nielsen Mobile show that businesses that have added a mobile website have increased overall traffic to their website by 13%.
Now fact is that most website display pretty poorly on mobile devices as they were not built to fit a small screen. A recent study shows that the average success rate for a user to complete a task via his mobile device was only 59%. The reason is that websites were not tailored for a mobile on-the-go type of interaction. Mobile users have different needs, they might be standing in the corner of a street trying to get precise information like your businesses address or the price of a product. How long will it take them to get to that information? If the information is not visible and the site is not appealing, chances are that they will just give up and search for a more mobile-friendly website that is willing to provide them with that information and keep them engaged.
So what do you do about it?
You basically have two options:
- Do nothing and hope that the mobile browsers will improve with time
- Create an optimized site for mobile
I will cover both these options in my next post: Better mobile browsers won’t solve the mobile web problem