Just when we like to think we know how to play nice with Google, she goes pulls a fast one on us.
That’s what happened back in 2015 when the first Mobilegeddon update hit and we were all left scrambling as we tried to understand how to get back on Google’s good side with mobile-friendly design.
And while the Mobilegeddon 2.0 that rolled out this year wasn’t as earth-shaking as the original update, the algorithm has really doubled down on its original initiate.
That is, to make sure websites were tailored for mobile browsing and rewarding responsive sites in mobile search rankings while dropping the ranking of those who have yet to make the change.
Since this 2.0 roll out, we were curious as to how small business would be impacted by this update refresh and the numbers we found were quite interesting.