Blog_SSL
By Stephen Alemar No Comments yet

Duda Partners with Let’s Encrypt to Provide Free SSL Certificates

Blog_SSLNo car manufacturer today would make you pay extra for doors that come with locks, so why should you have to pay extra for a website that’s secure? You shouldn’t. There is no discernible reason why that should be acceptable. But up until now, this was something that was complicated to implement and (*gasp*) cost extra! However, we’re happy to announce that now neither of those are a problem, as we have sponsored and integrated with the Let’s Encrypt project.

We’re making SSL certificates available to every paid Duda responsive website at no extra cost. Here’s what you need to know.
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20 Experts
By Kristi Hines 1 Comment

20 Experts on How Website Personalization Affects Conversion

20 ExpertsHave you considered using website personalization to increase conversions on your website?

From special sale popups to inviting a mobile user to stop by since they are in the area, there are dozens of ways you can personalize your website to your user based on a variety of factors.

But does website personalization get results?

We decided to ask the experts, and here’s what they had to say about how website personalization affects conversions.

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Blog_conscious-commerce
By Shoshana Brickman 1 Comment

Why Award-Winning Integrated Marketing Agency Conscious Commerce Switched to Duda

Blog_conscious-commerceConscious Commerce is an award-winning integrated marketing agency that, over the past several months, has moved almost all of its clients to Duda. In fact, Duda is the core of Conscious Commerce’s integrated platform, which gives clients an enriched business model for engagement.

Company founder and CEO Brandon Klayman credits Duda’s easy-to-use responsive website builder with enabling his clients to spend more time on their marketing strategies and less time worrying about technical issues.

We spoke with Brandon to hear about how Duda fits into his integrated offerings. Here’s what he had to say. (more…)

Mobilegeddon 2.0 Update
By Stephen Alemar 1 Comment

“Play It Again, Google” — Mobilegeddon 2 Is Happening [Webinar Replay]

Mobilegeddon 2.0 UpdateLast year, the good people over at Google decided that, for the first time, mobile-friendliness was going to become a ranking signal in their mobile search algorithm. Basically, this meant sites that were optimized for mobile devices would be favored in search results over sites that were not.

This shift in approach was deemed Mobilegeddon, and it caused a pretty big uproar across the web.

And now the big “G” has decided to take this one step further and is increasing the penalty on mobile-unfriendly sites.

Here’s what you need to know. (more…)

placeit
By Kristi Hines 4 Comments

What Google AMP and Facebook Instant Articles Mean for Mobile Website Optimization

placeitAs a website owner, you may have heard of Google AMP (Accelerated Mobile Pages) and Facebook Instant Article, but think it is something that only applies to major media outlets like Forbes, Mashable, celebrity gossip sites, and news providers.

But that is far from the truth. Thanks to both Google AMP and Facebook Instant Articles, every website owner is going to need to take mobile optimization of their website seriously.

In this article, we’re going to show you what Google AMP and Facebook Instant Articles are, how they impact every website owner, and what you need to start doing now. (more…)

Four Ways
By Kristi Hines No Comments yet

4 Ways to Use Analytics to Find and Fix SEO Problems

Four WaysWhen you start working with a new small business client, you never know where they are going to be in terms of analytics usage.

Ideally, you will have small business owners who will have already installed Google Analytics and Google Search Console, which will give you the tools you need to show them some basic SEO problems right off the bat that they will need your help to work on.

But in some cases, you might be working with small business owners who have a website and nothing more, in which case you will be depending on third-party tools to get the information you need to analyze and diagnose SEO problems for which they will need your assistance.

In this post, we’re going to show you four ways to use different analytics solutions to help you find SEO problems that your small business clients (or prospective clients) might have that you can solve.

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Multi-Language
By Ariel Rule No Comments yet

Multi-Language Sites and How They Affect SEO

Multi-LanguageWhen considering to add additional languages to an existing website, there is usually one question that floats to the top:

Will this help or hurt SEO on the site?

The general answer to the question doesn’t tend to help because what most people will tell you is that it all depends.

While in some cases, adding this to a site can help, there are other cases where doing this can hurt rankings.

So how do you approach this the right way?

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Responsive-Design-Dynamic-Serving_1
By Shoshana Brickman 7 Comments

3 Ways Duda Optimizes Image Delivery to Increase Page Speed

Responsive-Design-Dynamic-Serving_1Stop me if you’ve heard this one before. You go to open a website on your mobile device and it takes one, two, three, four seconds to load. It feels like an eternity, and all you really wanted to do was make the most of a few minutes of spare time by reading an article you started earlier, checking the weather before heading to the beach, verifying whether the bus is still running, or some other simple online activity. You certainly didn’t want to spend four seconds waiting for a image to load on a screen.

This frustrating situation is unfortunately common, as many mobile websites are painfully slow to load. Not only does this have a negative effect on user experience, but it also has a negative impact on a site’s search ranking.

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SEO-and-Conversion-Killers (1)
By Roni Mizrahi No Comments yet

Lessons Learned While Running Paid Campaigns on Social Media

SEO-and-Conversion-Killers (1)We all know you cannot ignore Facebook as an advertising channel — the volume, the segmentation abilities, re-targeting options — almost anybody can find a dish that fits their marketing taste.

So you do a great job of segmenting your traffic wisely and optimizing your ad copy to get relevant clicks at a reasonable price.

Great.

Now what?

Clicks are not worth anything if they aren’t turned into leads, that will in turn, translate into real revenue.

In order to increase ROI and decrease costs, we need to optimize the conversion funnel as much as possible.

Easy to say, harder to do.

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Screen Shot 2016-02-11 at 11.19.00 AM
By Ariel Rule No Comments yet

Our Latest Webinar: What is Google’s Accelerated Mobile Pages (AMP) Project?

Here at Duda, we like to stay up-to-date with what is going in the world of SEO and mobile.

Over the past few months, we been keeping you updated on one of Google’s newest projects: Accelerated Mobile Pages (AMP).

With Google making a big push this month by sending traffic to AMP pages, a lot of people are trying to figure out how they will be affected, if they will be at all.

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