It’s estimated that the brain can process visuals 60,000 times faster than plain text.
With that stat in mind, it’s clear that images are an important part of any marketing strategy whether you’re creating them for your own business or as part of your agency’s marketing services.
For many people, their first choice for image creation and editing is Photoshop.
Now, I’ll be honest with you — I think Photoshop is amazing. I know a lot of people that use the software to create amazing visual graphics, edit photos they took to create something stunning and much more.
But let’s face it:
Photoshop has a steep learning curve. I personally know the bare minimum, and even that description may be pushing the limits of my competence with the program.
So when I need to create an appealing image for a blog post or social media, spending time with Photoshop (PS) really isn’t the best option for me when I’m in a hurry.
Creating images is not something I take lightly. A photo can either help or hinder a click from social channels or even keep someone from sharing when they read through our blog.
Thankfully, there are a lot of alternatives to PS, and even options for creating visual content specifically for social media.
If you’re looking for a free, inexpensive or faster image editing software, then here are some other choices you should consider. (more…)