Last year, the good people over at Google decided that, for the first time, mobile-friendliness was going to become a ranking signal in their mobile search algorithm. Basically, this meant sites that were optimized for mobile devices would be favored in search results over sites that were not.
This shift in approach was deemed Mobilegeddon, and it caused a pretty big uproar across the web.
And now the big “G” has decided to take this one step further and is increasing the penalty on mobile-unfriendly sites.
Here’s what you need to know. (more…)